Santa works all year to make people’s wishes come true. But Santa has some wishes of his own. We designed this holiday campaign for Coca-Cola to give people a special way to say thanks to the big guy by crossing some items off of Santa’s Wish List. Working with Coke and partners like McDonald’s, Walmart and United Airlines, we created a series of wishes that users granted by sharing photos, videos and more with #SantasWishList. When they did, they could even receive a special thank you from Santa himself.