Development, design and implementation of logo and identity system for the global rollout of the Microsoft Cloud Power Campaign. The project included print, digital, tv and out of home. At Deutsch I lead a team to develop a mark and identity system that could span multiple types of media in a variety of languages yet retain brand integrity and recognition. We then developed extensive usage guidelines for every platform. I oversaw the implementation of these guidelines as the campaign was rolled out across the globe, and acted as lead to our many partner agencies.