Creative / Design direction
Illustration: Timothy Goodman
A fully integrated re-launch of the Suntrust bank brand. Including print, TV, OOH, digital, and social. We wanted to humanize Suntrust and show how it could play a positive, inspiring role in it's customers lives.By combining inspirational copy, great photography, a strong branding package and hand written custom illustrations we showed that Suntrust isn't just about the bottom line or bonuses.They're about the people they serve.