ABBOTT HEALTH:
CES BOOTH

Creative Direction
Strategy
Design
Created at: GMR

I led a remarkable team at GMR to create the Abbott Health booth at CES 2022. his expansive booth revolved around showcasing five groundbreaking products that are revolutionizing lives. The immersive experience featured a massive wrap-around motion screen, a captivating 20-foot animated tower, three double-sided kiosks seamlessly blending video and physical objects, an additional 8-foot-wide video screen displaying animated content within the booth, and a mind-bending VR dome that offered a journey inside a concussed brain.

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