aminorvariant.com is the work of Kyle McDonald. A creative director, art director, and designer. My work is is based in concept and process. I believe that media comes second to message and that true communication comes from research and ideation. My work hopes to magnify meaning and understanding, not simply communicate a message.
I find inspiration in the seemingly unrelated. I look outside of the expected for points of connection and moments of discovery. The possibilities of the intersection of technology and culture fascinate me and push me to constantly look for new ways to create innovative work. I believe that the personal is universal, and what we find most compelling is usually found in a place we haven’t yet seen.
I create integrated digital experiences, digital products, websites, printed communications, TV / live action, experiential environments, brand campaigns, motion design, branded content & new business pitches.
Some of the people who have recognized my work are the AIGA, the ADC, and the Webby awards. My work has been published in the ONE Club Annual, James Victores’ Lust book, Print Magazine, The New Republic, Wired magazine and the ADC annual.
I grew up obsessed with youth culture, punk rock, art and skateboarding. After moving to San Francisco in 1997 to skate I attended the California College of Arts and Crafts (CCAC) where I graduated in 2005 with a BFA in Graphic design. After school I worked for IDEO before moving to NYC to work for MTV.
I now live in Brooklyn, New York. Outside of work I run a soccer club called First Touch FC and spend as much time as possible surfing the Atlantic coast and planning surf trips that don’t require thick wetsuits.
I'M CURRENTLY AVAILABLE FOR FREELANCE, CONSULTING AND COLLABORATIONS.