KYLE@AMINORVARIANT.COM / LinkedIn
+1 415 596 4859

MULTI-DISCIPLINARY CREATIVE LEADERSHIP.

CRAFTING WORK THAT AMPLIFIES MEANING
EVOKES EMOTION
& ENHANCES UNDERSTANDING.

NEW BUSINESS PITCHES / 360º CAMPAIGNS / LIVE ACTION / WEB SITES / UI / UX / DIGITAL MEDIA / MOTION GRAPHICS / EXPERIENTIAL ENVIRONMENTS / SOCIAL CAMPAIGNS / ANIMATION / BRANDED CONTENT / CREATIVE STRATEGY / GRAPHIC DESIGN / BRANDING & IDENTITY SYSTEMS / LOGOS /

GRAPHIC DESIGN / ART DIRECTION / CREATIVE DIRECTION

WORK

I operate as a strategic creative partner for brands looking to define, refine, or radically rethink how they show up in the world. Whether launching a new initiative or evolving a legacy identity, I guide projects from concept through execution, delivering work that connects emotionally and performs strategically.

With a deep foundation in design and a curiosity across disciplines, I bring structure to complex challenges and clarity to brand expression. My experience spans industries and mediums, from global titans to grassroots start-ups. Tailored to context, always grounded in meaning.

My work has been recognized by AIGA, the Art Directors Club, and the Webby Awards, and published in The One Club Annual, Lust by James Victore, Print Magazine, Wired, The New Republic, and the ADC Annual.

ROLES

IDEO /
Graphic Designer

BARBARIAN /
Art Director

MTV /
Creative Director

BBDO /
Art Director

COLLINS /
Art Director
Graphic Designer

DEUTSCH /
Design Director

HAVAS /
Creative Director

CLIENTS

COLLINS

BBDO

JWT

Grey

R/GA

TBWA/Chiat/Day

Saatchi

Mekanism

Method Studios

Publicis

MTV

The Barbarian Group

Droga 5

HUGE

Grand Army

Red Antler

Manifest

Taxi

The Martin Agency

M&C

VMLY & R

Wunderman-Thompson

Fallon

GMR

VERA

Havas

Helo

Spring Studios

CONCEPT

When I worked at Collins, Brian would always ask “ Whats our North Star” at the start of each project. It’s fundamental to have an idea that you are beholden too. Something to check your work against. Something to explain your decisions and your point of view. Without it everything is subjective. For clients, and for the designer.

Every project starts with a concept. A fundamental emotion driving it into the world. A calm to arms. The connective tissue that holds it together and drives it’s media ecosystem, aesthetics and voice.

As a designer and creative strategist I find that I need restraints to add friction and focus to creative decisions at every level.

PROCESS

RESEARCH – Finding Sparks

Information is the spark that ignites my work. As a designer, I thrive on uncovering insights & turning research into unexpected avenues of exploration. Great ideas come from conversations, hidden histories, and unexpected connections. I dig into industries, trends, data, and culture, collecting fragments that spark curiosity. These become the raw materials for something new.

IDEATION – Make, Kill, Make

I generate relentlessly… sketches, phrases, studies, images. Nothing is too rough or too strange. Ideas go up on the wall, patterns emerge, and we refine until a clear visual appears that reflects and supports the North Star that we have established. This exploration guides decisions, sharpens focus, and aligns everyone involved. These aren’t finished pieces; they’re ideas made visible. A universe begins to take shape, one that we refine into distinct groups of potential conceptual directions.

REFINEMENT – Turning Concept into Craft

After a North Star is chosen and a design direction is set, we move into the craft of design. Grids are standardized, colors are scrutinized, type is finessed, and images are refined. There’s still room for evolution, but as details are perfected, overarching rules begin to take shape.

I manage production closely, because a brilliant idea can collapse in execution. Details matter. And the only thing that matters is what people will see when our ideas are set free into the world.

ME

I grew up immersed in youth culture. Punk rock, art, and skateboarding shaped how I saw the world and gave me my first education in the power of visual communication. After high school, I moved to San Francisco, just before the second wave of the internet hit the world. I was living with a pro skater, and together we were hired as “Cool Consultants” at a startup. I’d always been drawing, taking photos, and assembling visual ideas, but this was my first real introduction to graphic design. I was already obsessed with skate logos, rave flyers, record sleeves, and magazines. Now I was fully hooked.

I studied at the California College of Arts & Crafts, where I was lucky to learn in an environment that prioritized concept and process over trends & tools. Long before “design thinking” became a buzzword, they were teaching it.

These days I live in Brooklyn. Outside of work, I’ve run a soccer club called “First Touch FC” for the past 13 years. We play five mornings a week at 7 a.m.

I’m fairly obsessed with gardening as well as surfing and the ocean.

I spent five years teaching Typography, Graphic Design, and Senior Project at Pratt Institute.

During the Pandemic I spent 3 seasons teaching surf lessons in Rockaway.

I still love design.

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