SAY HELLO >>> KYLE@AMINORVARIANT.COM / +1 415 596 4859

MULTI-DISCIPLINARY CREATIVE LEADERSHIP. CRAFTING WORK THAT AMPLIFIES MEANING
EVOKES EMOTION
& ENHANCES UNDERSTANDING.

NEW BUSINESS PITCHES / 360º CAMPAIGNS / LIVE ACTION / WEB SITES / UI / UX / DIGITAL MEDIA / MOTION GRAPHICS / EXPERIENTIAL ENVIRONMENTS / SOCIAL CAMPAIGNS / ANIMATION / BRANDED CONTENT / CREATIVE STRATEGY / GRAPHIC DESIGN / BRANDING & IDENTITY SYSTEMS / LOGOS /

GRAPHIC DESIGN / ART DIRECTION / CREATIVE DIRECTION

WORK

At a fundamental level I believe design can allow us to create what we want to see in the world, offering moments of magic at a conscious, or unconscious level.

I’ve worked with some of the best agencies and studios in the world on projects with clients that range from global defense contractors to a school soccer program in Rwanda.

I thrive in a media agnostic ecosystem where finding the most effective voice is a powerful part of the process.

This foundational focus, on Concept and Process, has driven my work and perceptive throughout my career. It has allowed me to approach projects that span the contemporary media landscape.

Some of the people who have recognized my work are the AIGA, the ADC, and the Webby awards. My work has been published in the ONE Club Annual, James Victores’ Lust Book, Print Magazine, The New Republic, Wired Magazine and the ADC annual.

CLIENTS

COLLINS

BBDO

JWT

Grey

R/GA

TBWA/Chiat/Day

Saatchi

Mekanism

Method Studios

Publicis

MTV

The Barbarian Group

Droga 5

HUGE

Grand Army

Red Antler

Manifest

Taxi

The Martin Agency

M&C

VMLY & R

Wunderman-Thompson

Fallon

GMR

VERA

Havas

Helo

Spring Studios

ME

I grew up obsessed with youth culture, punk rock, art and skateboarding. After High School I moved to San Francisco in 1997 right before the second wave of the internet.I was living with a Pro skater at the time and we were hired to be “Cool Consultants” at a start up. I grew up drawing, taking photos, and putting together images, but this was my first introduction to Graphic Design. I was obsessed with skate logo’s, rave flyers, record covers and magazines, and now… I was hooked on design.

In San Francisco I was lucky enough to attended the California College of Arts & Craft. While other schools were focused on the slate of new tools flooding the market, CCAC focused on Concept and Process. They taught “Design Thinking” way before anyone called it that.

Today I live in Brooklyn. Outside of work I started a soccer club 13 years ago called “First Touch FC” that has played religiously 5 days a week at 7am. I’m nearly as obsessed with surfing as I used to be with gardening. and lately I’ve been drawing often.

For 5 years I taught Typography, Graphic Design and Senior Project at The Pratt Institute.

For 3 seasons I taught surf lessons at Rockaway beach.

I still love design. And I still rely on a conceptual process when approaching design questions as well as life.

CONCEPT

PROCESS

RESEARCH

Today I live in Brooklyn. Outside of work I started a soccer club 13 years ago called “First Touch FC” that has played religiously 5 days a week at 7am. I’m nearly as obsessed with surfing as I used to be with gardening. and lately I’ve been drawing often.

IDEATION

Today I live in Brooklyn. Outside of work I started a soccer club 13 years ago called “First Touch FC” that has played religiously 5 days a week at 7am. I’m nearly as obsessed with surfing as I used to be with gardening. and lately I’ve been drawing often.

CRAFT

Today I live in Brooklyn. Outside of work I started a soccer club 13 years ago called “First Touch FC” that has played religiously 5 days a week at 7am. I’m nearly as obsessed with surfing as I used to be with gardening. and lately I’ve been drawing often.

When I worked at Collins, Brian would always ask “ Whats our North Star” at the start of each project. It’s fundamental to have an idea that you are beholden too. Something to check your work against. Something to explain your decisions and your point of view. Without it everything is subjective. For clients, and for the designer.

Every project starts with a concept. A fundamental emotion driving it into the world. A calm to arms. The connective tissue that holds it together and drives it’s media ecosystem, aesthetics and voice.

As a designer and creative strategist I find that I need restraints to add friction and focus to creative decisions at every level.

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