aminorvariant.com is the work of Kyle McDonald. I’m a multidisciplinary creative leader whose work is based in concept and design, and thrives in the digital realm.
I make work that magnifies meaning, emotion and understanding, as well as communicates a message. With over a decade of experience, I create beautiful human-centered experiences at the intersection of culture and technology.
I create integrated digital experiences, digital products, websites, printed communications, TV / live action, experiential environments, brand campaigns, motion design, branded content & new business pitches.
I've worked with IDEO, MTV, COLLLINS, Duetsch, BBDO, Havas, Grey, R/GA, The Barbarian Group, The Martin agency, TBWA/CHAIT/DAY, M&C Satchi, Grand Army, Red Antler, HUGE inc., and maybe a few others that I left off the list.
Some of the people who have recognized my work are the AIGA, the ADC, and the Webby awards. My work has been published in the ONE Club Annual, James Victores’ Lust book, Print Magazine, The New Republic, Wired magazine and the ADC annual.
I grew up obsessed with youth culture, punk rock, art and skateboarding. After moving to San Francisco in 1997 to skate I attended the California College of Arts and Crafts (CCAC) where I graduated in 2005 with a BFA in Graphic design.
I now live in Brooklyn, New York. Outside of work I run a soccer club called First Touch FC and spend as much time as possible surfing the Atlantic coast and planning surf trips that don’t require thick wetsuits.
I'M CURRENTLY AVAILABLE FOR FREELANCE, CONSULTING AND COLLABORATIONS.