SELECTED WORK
FROM THE ARCHIVE
UNIFY
CREATIVE DIRECTION
GRAPHIC DESIGN
CREATED AT: A MINOR VARIANT
VERIZON:
IN STORE ANIMATION
CREATIVE DIRECTION
GRAPHIC DESIGN
CREATED AT: SET
MICROSOFT
CLOUD POWER
DESIGN DIRECTION
BRANDING / IDENTITY
CREATED AT: HAVAS
Development, design and implementation of logo and identity system for the global rollout of the Microsoft Cloud Power Campaign. The project included print, digital, tv and out of home. At Deutsch I lead a team to develop a mark and identity system that could span multiple types of media in a variety of languages yet retain brand integrity and recognition. We then developed extensive usage guidelines for every platform. I oversaw the implementation of these guidelines as the campaign was rolled out across the globe, and acted as lead to our many partner agencies.
DANGEROUS IDEAS
ON DESIGN
EDUCATION
AD AGE MAGAZINE
GRAPHIC DESIGN
CREATED AT; A MINOR VARIANT
BACARDI
GRAPHIC DESIGN
ART DIRECTION
CREATED AT: BARBARIAN
TYLENOL:
RED CAP ICON
GRAPHIC DESIGN
ART DIRECTION
CREATED AT: COLLINS
Tylenol's red lid is an icon of pain relief. We've all grown up with it and yet Tylenol has never really owned it as a mark. We decided to leverage this classic icon in a bold graphic way to communicate Tylenol's core benefits... honesty, trust and strength.
AMTRACK ACELA
YOU’RE ON IT
ART DIRECTION
GRAPHIC DESIGN
CREATED AT: JWT
CITY SNAP
CREATIVE DIRECTION
ART DIRECTION
GRAPHIC DESIGN
CREATED AT: MANIFEST
SUNTRUST BANK
SHINE
CREATIVE DIRECTION
ART DIRECTION
CREATED AT: DIGITAS
