IBM launched a new cloud platform for millennial developers, called BlueMix. The problem was that IBM was IBM - an old corporation that developers respected, but didn't believe could keep up with their scrappy DIY coding style. To let them know that BlueMix was out and ready to build just about any hair-brained scheme they could think up, we launched a campaign to help them prepare for the one thing Sci-Fi films had been warning them about for decades - the imminent Robot Apocalypse.

We created three animated shorts showcasing how the platform could enable developers to build real solutions to this imagined scenario. In addition we created posters, and social media personas to deepen the story.