Crafted the logo, identity, signage, and collateral for the Microsoft store, aiming to present a more friendly and approachable face to the brand. Embracing bright, flat colors over glossy shine and bevels, the design prioritized an inviting atmosphere with magical moments of discovery.

This new identity seamlessly integrated into the entire store, from employee uniforms to signage, bags, and interactive elements. Digital interfaces allowed visitors to engage with the brand at a deeper level, with colors, design, animation, and usability all designed to evoke a sense of welcome and comfort.

In a departure from traditional advertising, a 180' x 4' wall of plasma screens showcased 12 narrative scenarios illustrating the incredible capabilities of Microsoft products. Using a blend of illustrations, motion graphics, and live-action films, we aimed to infuse the space with magic and emotion while compellingly narrating the product story.