PingPong helps businesses expand beyond borders—offering a simple way to send, receive, and manage money worldwide. In the early days, their energy went into building powerful technology. But as their reach grew, so did the need for a brand identity that could truly differentiate them.

They asked me to reimagine their website—not just as a digital touchpoint, but as the cornerstone of their brand. I created a signature illustration system rooted in their customers’ needs—visuals that can live on their own or work together to tell compelling financial stories. From the homepage to banner ads and email campaigns, these bold, adaptable graphics give the brand a consistent, recognizable voice.

Working closely with the CMO, I directed the design and led production alongside their partners, delivering a site that makes navigating cross-border transfers intuitive—while capturing the confident, distinctive personality that sets PingPong apart.